_ Dynamic Yield
Customer experience for markets of one
Dynamic Yield, a Mastercard company with a decade of experience in the personalization space, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized.
With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.
Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.
With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.
Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.
Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform.
With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency.
Dynamic Yield firmly believes that today’s customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalization across solutions or business types.
Enter Experience OS: a framework where apps are organized in a core dashboard that is open, modular, and fully customizable.
This unified approach allows teams to build their own mix of capabilities and consistently activate their data to easily personalize consumer touchpoints. With the flexibility to plug in a combination of tools, companies can use the adaptable, technology-agnostic platform to meet their evolving needs.
Grounded entirely in MACH principles, with substantial product investment aimed at the opportunities afforded by composable commerce, Dynamic Yield has publicly stated its intention to be the leading MACH solution in the Experience Optimization space. This has already led to collaboration with other MACH Alliance members, including a partnership that now serves one of the largest supermarket chains in the UK.
By focusing on granular aspects of CX, Dynamic Yield has made substantial improvements to specific interactions through a breadth of Experience OS applications. This includes Dynamic Yield’s Experience Email application, which enables brands to deliver affinity-based, one-to-one personalized emails at scale, regardless of email service provider (ESP).
Dynamic Yield has also embraced deep learning and built a self-training system that adapts digital experiences to individuals by extrapolating buying intent from customer data and predicting products they may be interested in.
With one eye on an ever-changing future, Dynamic Yield’s Experience OS is set to focus on the possibilities for hyper-personalization afforded by new Artificial Intelligence (AI) technologies, integrated digitalization as more businesses seek to move beyond web and stitch together more channels, and the growing demand for industry-specific personalization to support the needs of different verticals.
For further details on MACH at Dynamic Yield, please contact the team.
MACH Alliance partnerships
Algolia, Amplience, BigCommerce, Cloudinary, commercetools, Contentful, Contentstack, KPS, poq, Publicis Sapient, AWS