_ Occtoo
Connecting all the data in the composable stack
The ability to integrate new, MACH-based technologies is often taken for granted. But many businesses are presented with the complex challenge of unifying the data within a myriad of technologies such as legacy ERP or product information systems that were not built with a MACH approach.
This data needs to be discovered, connected and made available in real-time to feed into the new generation of modern customer experience (CX) apps. As companies try to deploy to a composable strategy, they must overcome this challenge, whilst avoiding expensive ‘rip and replace’ programs.
Occtoo is a cloud-native, Experience Data Platform used by digital teams to connect data and content in composable and hybrid stacks. Occtoo brings legacy technology into a MACH age, by simplifying and integrating enterprise data from back-end systems such as CRM or ERP. This is combined it with behavioural and contextual data, and made available anywhere, in real-time, for any front-end to consume.
Since joining the MACH Alliance in November 2019, Occtoo’s belief in driving the interoperability of modern software has pushed this unique capability to unify hybrid stacks.
This can be seen in Occtoo’s partnership with MACH Alliance members Valtech and Contentstack for luxury brand Cartier.
Cartier sought to unlock sales by improving the in-store customer experience. As part of the solution, Occtoo powers a mobile app for store associates, designed specifically for customers searching for watches.
The app activates data from several systems including the ERP and PIM software, combined with instant access to real-time catalogue, stock and pricing information, that is localized across languages, currencies and collections, to ensure the data is relevant.
With the data integrated and activated by Occtoo and delivered via an app built by Valtech, sales associates can focus more on delivering a customer experience suitable for a top tier luxury brand.
Looking to the future, Occtoo will expand its no code/low code platform, to enable CX and digital professionals with no coding skills to have instant access to the data necessary to continuously develop the customer experience.
This is born of a focus on overcoming the lack of collaboration and internal friction between technology and digital teams.
Occtoo believes that the main restriction in innovating the next generation of customer experience is fast, simple access to data for these collaborative ‘digital’ teams.
By focusing on surfacing, then connecting data at enterprise-sized retailers, Occtoo’s Experience Data Platform will make point-to-point integrations a thing of the past and enable digital experience creation at a pace previously unseen.
For further information on MACH at Occtoo, please contact the team.
MACH Alliance partnerships
Contentstack, Contentful, BluestonePIM, Fluent Commerce, New Store, commercetools, Mindcurv, EPAM, Valtech, Netlify, Vercel