_ Wunderman Thompson
Embracing MACH to redefine the creativity behind successful commerce
The marriage of technology and creativity underpins successful digital experiences that yield commercial success. However, organizations now realize how deep this connection must run throughout an entire business to create a sustainable, consistent competitive advantage.
This demands an ever-increasing scope of expertise and curiosity to embrace the demands of new business practices and indeed, new markets.
Present in 90 markets around the world, Wunderman Thompson brings together creative storytelling, diverse perspectives, inclusive thinking, and specialized vertical capabilities, to drive growth.
Based on deep expertise across the entire customer journey, including marketing, commerce, CRM, CX, data, production, and technology, the WPP global communications and experience network has established 55 technology centres, staffed by over 4,200 commerce and technology specialists, generating over $29bn in revenue for its clients annually.
With capabilities spanning the entire buying journey, from customer acquisition through to engagement, conversion and loyalty, Wunderman Thompson helps brands deliver outstanding digital experiences across all major channels. The speed, innovation and convenience of composable technologies is the foundation for this impact.
As the latest chapter in the company's mission to drive growth for clients through the application of composable technologies to support personalization, agility and scale, Wunderman Thompson joined the MACH Alliance in December 2022.
The Alliance is a natural home for Wunderman Thompson, as the agency has long championed agile ways of working, automation and composable thinking. They have seen clients request MACH architectures to meet consumer demands, enable agility, decouple components, provide security and scalability, and explore new engagement channels.
This heritage within technology has yielded notable innovations for Wunderman Thompson.
This includes a multi-tenant SaaS e-commerce platform based entirely on MACH principles, covering everything from digital marketing and the website front-end through to fulfilment and returns.
Elsewhere, Wunderman Thompson has developed a methodology and the related tooling to transform a customer experience Design System into a set of common front-end components for Single Page Applications.
This accelerates automation and protects brand consistency by ensuring the design is driven by those who know it best.
Lastly, based on the recognition that social media platforms are experimenting with in-platform purchasing, Wunderman Thompson has developed a SaaS Social Commerce Connector which allows brands and retailers to take advantage of this emerging channel.
The connector is fully cloud-native, massively scalable, and is designed to work with any e-commerce or OMS backend.
For further information on MACH at Wunderman Thompson, please contact the team.
MACH Alliance partnerships
MACH Alliance Partnerships: Akeneo, Algolia, Amplience, BigCommerce, Bloomreach, Cloudinary, commercetools, Contentful, Contentstack, Dynamic Yield, Fluent Commerce, VTEX, AWS